The Jimmy & Rosalynn Carter Rural Rally: Building Hope in Marysville
Every street has a story. For Pine Street, it’s one of renewal.
The Jimmy & Rosalynn Carter Rural Rally is a national Habitat for Humanity initiative empowering small and rural communities through home repairs, neighborhood revitalization, and new housing opportunities. In 2025, Habitat for Humanity Yuba-Sutter was honored to take part in this effort right here in Marysville, California – transforming Pine Street into a living example of what’s possible when neighbors come together.
What is the Rural Rally?
The Jimmy & Rosalynn Carter Rural Rally is a national week of action that highlights the urgent need for affordable homeownership in rural America. Each year, Habitat for Humanity affiliates across the country unite to invest in rural communities – bringing volunteers, sponsors, and neighbors together to restore homes, strengthen pride, and build opportunity.
Here in Marysville, Habitat for Humanity Yuba-Sutter led the charge on Pine Street, focusing on revitalizing the block and beginning the full rehabilitation of 426 Pine Street – a once-dilapidated property that will soon become a safe, affordable Habitat home. That home served as the centerpiece of the Rural Rally, with volunteers working tirelessly to prepare it for a future homeowner just before the holiday season.
In addition to the home rehabilitation, the Rally included a large-scale “Brush with Kindness” effort along the entire block – providing exterior painting, tree trimming, yard clean-up, and debris removal at no cost to residents. The goal was simple: breathe new life into Pine Street, raise property values, and spark a renewed sense of neighborhood pride.
Over the five-day Rally, nearly 100 volunteers joined forces. Their efforts culminated in a Closing Ceremony attended by local leadership, celebrating the transformation of Pine Street and the spirit of collaboration that made it possible.
Rural communities like Marysville are home to farmers, veterans, essential workers, and small business owners—people who hold our region together. By participating in the Rural Rally, our volunteers became part of a national movement to bring lasting, visible change to rural America.
The Work Continues
We’re still building the future Habitat home at 426 Pine Street
The Rural Rally jumpstarted the transformation of 426 Pine Street — but finishing that Habitat home will take more time, materials, and funding.
Your donation today helps us complete the rehabilitation so a local family can finally receive their keys.
Sponsorship Opporunities
Even though the Rally week has ended, your business or organization can still be part of this incredible community effort. Remaining sponsorships help fund materials, professional services, and continued revitalization efforts.
$5,000 — Block Sponsor
Social media and website recognition
$10,000 — Foundation Sponsor
Logo placement on project signage and Habitat communications
$15,000 — Community Builder
Prominent recognition in ongoing Habitat publications and media
$20,000 — Presenting Sponsor
Top-tier placement, full recognition in all Rural Rally communications, and spotlight in future Habitat storytelling
Gallery & Highlights
Why The Rural Rally Matters
Affordable housing is just as vital in rural America as it is in cities.
The Jimmy and Rosalynn Carter Rural Rally shines a light on communities like Marysville – where aging housing, low income, and limited resources can make homeownership feel out of reach.
Habitat for Humanity Yuba-Sutter is proud to continue this work long after the week of the Rally ended.
Our Sponsors
This community effort was made possible through the generosity of our sponsors, partners, and donors.
Special Thanks To:
Hard Rock Hotel and Casino Sacramento at Fire Mountain
Thurmond Consulting LLC
Caldwell Enterprises
Yuba Water Agency
Yuba Sutter Twin Cities Rescue Mission
Yuba County Office of Education – Adult Education Construction Program
Stout Air
Lowe’s
SayLove Sutter and Yuba
Whirlpool
Good360
Yuba Sutter Food Bank
American Red Cross
IKEA
Yuba County, California
Marysville City Council
Trinity One Consulting, LLC
And all of the generous individual donors who helped make the Rural Rally possible
Thank you for believing in rural revitalization and helping us build a stronger community.
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